Riboli Family Wines promoted Paul Roberts to Chief Commercial Officer. Roberts, previously SVP of Sales, has “been instrumental in strengthening the company’s distributor partnerships and building a scalable national sales structure,” the company said. In his expanded role as CCO, he will lead sales operations while taking on broader responsibilities for commercial strategy, market development and long-term revenue growth initiatives. Riboli Family Wines, family-owned since 1917, includes its California estate-based brands from its 2,000 acres of sustainably farmed vineyards and imported wines representing family-owned producers committed to sustainable and organic practices.