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BEVCOMMUNITY

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Josh Cellars Launches First NA Product

By July 25, 2025Top News

Josh Cellars

Josh Cellars announced the national rollout of its first-ever nonalcoholic offering, Josh Cellars Non-Alcoholic Sparkling. The broader availability of Josh Cellars’ Non-Alcoholic offering after a limited national rollout comes at a time when demand for nonalcoholic offerings is skyrocketing. Consumers are actively seeking new ways to balance their drinking habits throughout the year by introducing low- or no-alcohol offerings. Category sales have doubled over the past two years, with nonalcoholic sparkling wines leading the growth, up nearly 60% in the past year alone. Josh Cellars Non-Alcoholic Sparkling is made in the heart of Italy’s Prosecco region by a fifth-generation winemaking team.

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