Tito’s Handmade Vodka announced it reached an agreement to acquire the majority stake in LALO Tequila, one of the fastest-growing tequila brands in the U.S. The deal marks the first strategic acquisition in Tito’s history. Founded by Eduardo “Lalo” González, David “R” Carballido and Jim McDermott, LALO rapidly gained a strong fan base for its traditional approach to tequila, using only three ingredients: Highland agave, deep well water from Jalisco, Mexico’s mineral-rich soil and Champagne yeast. The brand story resonated with the Tito’s team because it closely resembles their own, a news release stated. The two iconic brands share a similar heritage: Both are based in Austin and both were founded with authenticity and generational family traditions in mind, which is expected to lead to “a synergistic relationship.”